Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Editorial Calendars Are a Legal PR Crystal Ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through…
Contributor Networks and Bylined Article Opportunities: What Lawyers and Legal Professionals Need to Know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a…
What AEC Firms Need to Know About Google’s ‘Helpful Content’ Algorithm Update
Michelle Calcote King | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search…
The Legal Tech Professional’s Guide to Legal Tech Podcasts
Reputation Ink | Nov. 4, 2022 | INKsights Blog
As any legal tech professional knows, staying abreast of the latest developments is critical to be competitive in an ever-changing…
What to Do When a Thought Leader Leaves Your AEC Firm
Reputation Ink | Oct. 28, 2022 | INKsights Blog
Ascribing authorship of an industry topic to an employee at…
A Legal Tech Professional’s Guide to the Media You Must Know: The Bloggers and Media Outlets
Reputation Ink | Sep. 30, 2022 | INKsights Blog
Securing coverage in trusted media outlets will help build your…
Legal Public Relations: How to Get Covered by the Wall Street Journal
Reputation Ink | Aug. 23, 2022 | INKsights Blog
Getting featured or quoted in The Wall Street Journal can be a major coup for any lawyer whose practice intersects…
Law360: Law Firm Submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why…
How to Edit Your Law Firm’s Wikipedia Page: 3 Golden Rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot…
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name…
