Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
5 considerations for law firms speaking out on the #blacklivesmatter movement
Michelle Calcote King | Jun. 3, 2020 | Inksights
“Believe in something. Even if it means sacrificing everything.” Nike’s update to its famous “Just do it” tagline is now…
Law firm communications and COVID-19: What’s next?
Michelle Calcote King | May. 1, 2020 | Inksights
I was honored to be part of a panel discussion last week, hosted by three…
How lawyers should network during the coronavirus crisis
Michelle Calcote King | Apr. 23, 2020 | Inksights
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and…
How much should you spend on marketing during a recession? Here’s what the research says
Michelle Calcote King | Apr. 13, 2020 | Inksights
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with stockpiles of toilet paper). Unfortunately,…
How law firms should communicate about coronavirus
Michelle Calcote King | Mar. 14, 2020 | Inksights
Unless you’re living under a rock (which might be a good place to be right…
Legal marketing ethics: How specific can a law firm get with targeted social media advertising?
Reputation Ink | Feb. 10, 2020 | Inksights
Law firm advertising and social media. These two subjects are complicated enough on their own,…
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | Inksights
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms…
Four 2020 legal marketing trends we’re watching
Michelle Calcote King | Jan. 7, 2020 | Inksights
It’s hard to fathom that it’s 2020. Where the heck did a decade go? I…
Boo! Five scary pitfalls to avoid during law firm marketing budget season
Michelle Calcote King | Oct. 24, 2019 | Inksights
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at…
From blah to ah-ha! How to write law firm case studies that win new business
Michelle Calcote King | Sep. 24, 2019 | Inksights
This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of…
What to do when the media gets it wrong
Michelle Calcote King | Jul. 17, 2019 | Inksights
You carefully craft a press release. You go through rounds of internal edits and approvals….
13 blogs legal marketers should follow
Reputation Ink | Jul. 2, 2019 | Inksights
I love a good Stephen King book — and not just because I’m into spooky…
