Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The do’s and don’ts of lawyer cross-marketing during PR opportunities
Sofia Millar | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their…
Why AEC firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about…
What legal marketers should know about Google’s ‘helpful content’ algorithm update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and thorough content for its users.
Say it to my face: How AEC companies should handle their social media haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience…
What to do when a thought leader leaves your law firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or team member left an indelible…
Why editorial calendars are a must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to predict all the change orders an owner will have on…
Tangible ways AEC companies can reach their target audience in the metaverse
Reputation Ink | Jan. 16, 2023 | INKsights Blog
Although abstract in nature, the metaverse is transforming the universal business landscape (and by extension…
Why editorial calendars are a legal PR crystal ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what they’re covering next.” How often…
Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a key media outlet. While working with a legal PR agency…
What AEC firms need to know about Google’s ‘helpful content’ algorithm update
Reputation Ink | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search algorithm to prioritize unique and…
The legal tech professional’s guide to legal tech podcasts
Reputation Ink | Nov. 4, 2022 | INKsights Blog
As any legal tech professional knows, staying abreast of the latest developments is critical to…
