Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | Inksights
This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | Inksights
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine…
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | Inksights
If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney…
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | Inksights
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | Inksights
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | Inksights
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every…
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | Inksights
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in…
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | Inksights
Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | Inksights
While client alerts play a critical role in a firm’s marketing efforts, they are renowned…
What to do when there’s no news: 7 proactive PR tips for law firms
Kevin Aschenbrenner | Sep. 4, 2020 | Inksights
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something…
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | Inksights
You get a solid quote in a key publication, or publish an insightful article in…
Who does what in the newsroom? A guide to media roles
Reputation Ink | Jul. 13, 2020 | Inksights
Pitching to the right person at a media outlet can make the difference between having…
