Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused on improving engagement for company…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine…
The Best Lawyers in America: Law firm submissions 101
Shelby Gambrell | Oct. 29, 2021 | INKsights Blog
Best Lawyers is recognized as being one of the oldest and most respected peer-reviewed publications in the legal profession.
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every…
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their “share of market” will grow….
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and webinars is the most effective…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned…
Attending Virtual Conferences: How to Get Value From a Socially Distanced Event
Shelby Gambrell | Oct. 27, 2020 | INKsights Blog
While attending a conference used to mean skiving off work for a few days to…
6 Ways Lawyers Can Use Downtime to Build for the Future
Michelle Calcote King | May. 21, 2020 | INKsights Blog
While much has been written about how to network and build business during the coronavirus pandemic, a lot of the…
Law Firm Communications and COVID-19: What’s Next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion last week, hosted by three…
How Lawyers Should Network During the Coronavirus Crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and…
