Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know
Reputation Ink | Dec. 2, 2022 | Inksights
There are many ways to secure a byline in a key media outlet. While working with a legal PR agency…
What AEC firms need to know about Google’s ‘helpful content’ algorithm update
Reputation Ink | Nov. 30, 2022 | Inksights
Google recently launched a ‘helpful content’ update to its search algorithm to prioritize unique and…
The legal tech professional’s guide to legal tech podcasts
Reputation Ink | Nov. 4, 2022 | Inksights
As any legal tech professional knows, staying abreast of the latest developments is critical to…
What to do when a thought leader leaves your AEC firm
Reputation Ink | Oct. 28, 2022 | Inksights
Ascribing authorship of an industry topic to an employee at your architecture, engineering or construction (AEC) firm comes with one…
A legal tech professional’s guide to the media you must know: The bloggers and media outlets
Reputation Ink | Sep. 30, 2022 | Inksights
Securing coverage in trusted media outlets will help build your case before notoriously selective lawyers…
Legal public relations: How to get covered by The Wall Street Journal
Reputation Ink | Aug. 23, 2022 | Inksights
Getting featured or quoted in The Wall Street Journal can be a major coup for…
Law360: Law firm submissions 101
Shelby Gambrell | Jul. 25, 2022 | Inksights
Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your…
Architecture public relations: 6 publications every architectural firm should target to showcase projects, expertise
Michelle Calcote King | Jun. 28, 2022 | Inksights
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get…
How to edit your law firm’s Wikipedia page: 3 golden rules
Michelle Calcote King | May. 28, 2022 | Inksights
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | Inksights
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot…
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | Inksights
So you read our guide on improving your subject-matter-expert interviewing skills and now you think…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | Inksights
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector….
