Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Underestimate the Value of Good Writing at Your Peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the alarm off. Instead of jumping…
Three Tips to Get the Most Out of Face-to-face Networking in the Digital Age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I…
Does Your Content Live Up to Your Headline?
Heather Kingry | Mar. 20, 2014 | INKsights Blog
Ever clicked on a headline only to be sorely disappointed…
There is Such a Thing as Bad PR
Reputation Ink | Mar. 18, 2014 | INKsights Blog
They say there’s no such thing as bad PR. Tell that to Mike Jeffries. Not long ago, Jeffries — the…
Put PR First, Not Last
Reputation Ink | Mar. 11, 2014 | INKsights Blog
The prospective client described her company’s upcoming event with great…
