Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Looking for a marketing and PR agency? Consider niche AEC specialists
Reputation Ink | Oct. 23, 2023 | Inksights
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to…
Do’s and don’ts of podcast interviews
Reputation Ink | Sep. 14, 2023 | Inksights
I love a good podcast. The ones that make me feel like the host and…
How to grow your law practice with a podcast
Ashton Nichols | Aug. 28, 2023 | Inksights
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
Chambers and Partners: Law firm submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | Inksights
Two years ago we published our original Chambers and Partners 101 blog post. Does the memory echo like a gong…
8 reasons law firms should work with a specialist legal marketing & PR agency
Ashton Nichols | May. 31, 2023 | Inksights
If your law firm has a marketing team and needs a little extra help, or…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | Inksights
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact,…
Why AEC firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | Mar. 28, 2023 | Inksights
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | Inksights
Class is back in session! It’s been a minute, but I’m back to pontificate about…
What legal marketers should know about Google’s ‘helpful content’ algorithm update
Ashton Nichols | Mar. 9, 2023 | Inksights
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and…
Say it to my face: How AEC companies should handle their social media haters
Reputation Ink | Feb. 24, 2023 | Inksights
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience and increase their brand awareness,…
What to do when a thought leader leaves your law firm
Reputation Ink | Feb. 17, 2023 | Inksights
Losing a leading professional hurts, especially if that lawyer or team member left an indelible…
Tangible ways AEC companies can reach their target audience in the metaverse
Reputation Ink | Jan. 16, 2023 | Inksights
Although abstract in nature, the metaverse is transforming the universal business landscape (and by extension…
