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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

8 Common Mistakes Lawyers Make on Their Blogs

8 Common Mistakes Lawyers Make on Their Blogs

6 Things to Look for in a Content Marketing Agency

6 Things to Look for in a Content Marketing Agency

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

How to Hook a Journalist on Your Press Release From Your Email Subject Line

How to Hook a Journalist on Your Press Release From Your Email Subject Line

Six Ways to Get the Most From Your Public Relations Agency

Six Ways to Get the Most From Your Public Relations Agency

That’s a Wrap! Redskins Trademark Canceled, Delta World Cup Giraffe Faux Pas, Email List-building Strategies, Creating the Disney Experience

That’s a Wrap! Redskins Trademark Canceled, Delta World Cup Giraffe Faux Pas, Email List-building Strategies, Creating the Disney Experience

Growth Hacking: What Established Companies Can Learn From Startups

Growth Hacking: What Established Companies Can Learn From Startups

Google+ for Business: 10 Reasons to Give It a Go

Google+ for Business: 10 Reasons to Give It a Go

What is Native Advertising Anyway?

What is Native Advertising Anyway?

Want Media Coverage? Four Reasons to Start Blogging Today

Want Media Coverage? Four Reasons to Start Blogging Today

Why Your Company Needs an Editorial Board (and How to Go About Forming It)

Why Your Company Needs an Editorial Board (and How to Go About Forming It)

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