Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
#IBOUND14 Takeaways, Part 2: Listen, Empathize, Connect
Heather Kingry | Oct. 9, 2014 | INKsights Blog
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing conference, INBOUND 2014. Today I’d…
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law…
That’s a Wrap! Surge Soda Returns, Urban Outfitters’ Latest Fail, How Women Are Helping the NFL and Zumba’s First Commercial
Reputation Ink | Sep. 19, 2014 | INKsights Blog
It’s been a long week, and we’re ready to kick…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this content marketing thing for a…
That’s a Wrap! The Celebrity Photo Hack, EspnW’s Sexist Fumble, Starbucks’ PSL Rises to Social Stardom and CVS Tosses Tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s…
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says…
That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | INKsights Blog
Happy Friday! Here’s what you may have missed this week…
They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases
Reputation Ink | Aug. 21, 2014 | INKsights Blog
You take the time to write a compelling press release…
That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR
Reputation Ink | Aug. 15, 2014 | INKsights Blog
If you haven’t gotten your Shark Week fix, it’s time to act fast. Shark Week ends on Saturday, and plenty…
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two…
That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy
Reputation Ink | Aug. 8, 2014 | INKsights Blog
As wild weather bombards parts of the nation, it’s time…
