Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big…
We’re Hiring: How to Get the Gig
Reputation Ink | Jan. 6, 2015 | INKsights Blog
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll…
Yes, It’s That New Year’s Post: One Look Back, Two Steps Ahead
Michelle Calcote King | Jan. 5, 2015 | INKsights Blog
2014 was a big year for Reputation Ink. As many of us do at this…
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their…
Want Better Marketing? Start by Retaining Your Agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to secure a monthly retainer with…
How to Choose a Web Firm: Get (and Love) What You Pay For
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that your corporate website is one…
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog…
From Customer Retention to Customer Delight in 6 Steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding…
#IBOUND14 Takeaways, Part 2: Listen, Empathize, Connect
Heather Kingry | Oct. 9, 2014 | INKsights Blog
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing…
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for…
That’s a Wrap! Surge Soda Returns, Urban Outfitters’ Latest Fail, How Women Are Helping the NFL and Zumba’s First Commercial
Reputation Ink | Sep. 19, 2014 | INKsights Blog
It’s been a long week, and we’re ready to kick off our shoes, throw on…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
