Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Want better marketing? Start by retaining your agency
Heather Kingry | Dec. 4, 2014 | Inksights
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing…
How to choose a web firm: get (and love) what you pay for
Heather Kingry | Nov. 20, 2014 | Inksights
It won’t take much convincing to make the case that your corporate website is one…
The content shock is coming: what to do about it
Michelle Calcote King | Nov. 13, 2014 | Inksights
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote…
From customer retention to customer delight in 6 steps
Heather Kingry | Oct. 23, 2014 | Inksights
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect…
#INBOUND14 takeaways, part 2: listen, empathize, connect
Heather Kingry | Oct. 9, 2014 | Inksights
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing…
Law firm marketing: are ads and ‘paid profiles’ in legal directories worth it?
Michelle Calcote King | Oct. 6, 2014 | Inksights
As legal marketers, we are regularly asked by our law firm clients about rankings, directories,…
That’s a Wrap! Surge soda returns, Urban Outfitters’ latest fail, how women are helping the NFL and Zumba’s first commercial
Reputation Ink | Sep. 19, 2014 | Inksights
It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | Inksights
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
That’s a Wrap! The celebrity photo hack, espnW’s sexist fumble, Starbucks’ PSL rises to social stardom and CVS tosses tobacco
Reputation Ink | Sep. 5, 2014 | Inksights
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to…
Email marketing tips: 5 moves for improving effectiveness
Heather Kingry | Aug. 28, 2014 | Inksights
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft bounces to click-through rates and…
Word economy: not just good writing—good marketing
Michelle Calcote King | Aug. 26, 2014 | Inksights
“If I had more time, I would have written a shorter letter.” The old quote—attributed…
That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | Inksights
Happy Friday! Here’s what you may have missed this week in marketing, public relations and…
