Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog…
From Customer Retention to Customer Delight in 6 Steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to…
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this content marketing thing for a…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness,…
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a…
They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases
Reputation Ink | Aug. 21, 2014 | INKsights Blog
You take the time to write a compelling press release with a great email subject line to hook the journalist…and…
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two…
Corporate Website Redesign: 7 Tips for Starting Off Right
Heather Kingry | Jul. 29, 2014 | INKsights Blog
Redesigning a large corporate or law firm website is no…
That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral
Reputation Ink | Jul. 18, 2014 | INKsights Blog
Another week is almost in the books! We hope you had a great week. Some brands had better luck than…
Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever
Reputation Ink | Jul. 15, 2014 | INKsights Blog
Remember when traditional marketing was dead? It was only a…
6 Things to Look for in a Content Marketing Agency
Reputation Ink | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question…
