Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Go Big With Your Tone & Get Right Swipes From the Right Prospects
Heather Kingry | Nov. 12, 2015 | INKsights Blog
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to…
How to Create Content to Fuel a Zombie’s Appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After…
Think You’re a Thought Leader? It’s Not Enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often…
Near a Microphone? Be Careful With Your Words
Reputation Ink | Apr. 9, 2015 | INKsights Blog
In the past few weeks, there have been numerous examples…
2 Simple Gmail Hacks for the Efficient Communications Professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the…
We’re Hiring: How to Get the Gig
Reputation Ink | Jan. 6, 2015 | INKsights Blog
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at…
That’s a Wrap! a Facebook Promo From the Other Side, Busch Gardens’ Politically Correct Halloween Display, Apple’s Bendgate, Bad Yelp Reviews Wanted and a Journalist Spreads Some Love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics?…
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire…
That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR
Reputation Ink | Aug. 15, 2014 | INKsights Blog
If you haven’t gotten your Shark Week fix, it’s time…
The Best Social Media Marketing and Professional Development Tool You’re Not Using
Reputation Ink | Aug. 7, 2014 | INKsights Blog
Even if you think you understand how to use social…
