Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
2 simple Gmail hacks for the efficient communications professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes…
We’re hiring: how to get the gig
Reputation Ink | Jan. 6, 2015 | INKsights Blog
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll…
That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this content marketing thing for a…
Still using newswires as part of your public relations strategy? It’s time to reconsider that
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a press release to a newswire…
That’s a Wrap! Capitalizing on Shark Week, PR mistakes surrounding the death of Robin Williams, the growing pay gap between public relations and journalism and why women are taking over PR
Reputation Ink | Aug. 15, 2014 | INKsights Blog
If you haven’t gotten your Shark Week fix, it’s time to act fast. Shark Week…
The best social media marketing and professional development tool you’re not using
Reputation Ink | Aug. 7, 2014 | INKsights Blog
Even if you think you understand how to use social media for professional development, you probably aren’t taking advantage of…
Working with PR agencies: hold the fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant benefits for both large and…
How to hook a journalist on your press release from your email subject line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals…
Six ways to get the most from your public relations agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any consulting firm or professional services provider for that matter—you know…
Beyond the press release: 5 tactics to add to your PR toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications industry: “Let’s do a press…
That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our…
