Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Buy me dinner first: How to nurture leads without coming on too strong
Heather Kingry | Mar. 12, 2015 | Inksights
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s…
Change the game in your career by becoming a visible expert
Reputation Ink | Mar. 11, 2015 | Inksights
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by…
‘Unfinished Business’ content marketing memes
Reputation Ink | Mar. 6, 2015 | Inksights
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson,…
![Grammar Etiquette 101 [infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [infographic]
Reputation Ink | Mar. 4, 2015 | Inksights
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day….
Why every blog needs an editorial calendar
Reputation Ink | Feb. 25, 2015 | Inksights
Many of the clients we work with understand the benefits of having a blog. Most,…
Inbound marketing strategy: Where to focus in 2015
Heather Kingry | Feb. 19, 2015 | Inksights
As inbound marketing gains in popularity, some companies are playing catch up, while others are…
Marketing automation is not a strategy (and it’s useless without content)
Michelle Calcote King | Jan. 26, 2015 | Inksights
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first….
Building business relationships means picking up the phone
Reputation Ink | Jan. 13, 2015 | Inksights
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so…
Want employees to learn and grow? Let them blog
Michelle Calcote King | Jan. 9, 2015 | Inksights
How content marketing can fuel employee learning and development I have always been an insatiable…
We’re hiring: how to get the gig
Reputation Ink | Jan. 6, 2015 | Inksights
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at…
Yes, it’s that New Year’s post: one look back, two steps ahead
Michelle Calcote King | Jan. 5, 2015 | Inksights
2014 was a big year for Reputation Ink. As many of us do at this…
Converting website visitors into customers—the content marketing conversion process explained
Michelle Calcote King | Dec. 12, 2014 | Inksights
With any marketing, the end goal is to make money, right? If you talk to…
