Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads anything longer than a 140-character…
Publicity Stunts Can Be Bold – Just Don’t Let Them Backfire
Reputation Ink | Mar. 18, 2015 | INKsights Blog
For years, PR and marketing stunts have been doing what they are designed to do…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is,…
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to…
Change the Game in Your Career by Becoming a Visible Expert
Reputation Ink | Mar. 11, 2015 | INKsights Blog
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by…
‘Unfinished Business’ Content Marketing Memes
Reputation Ink | Mar. 6, 2015 | INKsights Blog
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business…
![Grammar Etiquette 101 [Infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [Infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky…
Why Every Blog Needs an Editorial Calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits of having a blog. Most,…
Inbound Marketing Strategy: Where to Focus in 2015
Heather Kingry | Feb. 19, 2015 | INKsights Blog
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their…
Marketing Automation is Not a Strategy (and It’s Useless Without Content)
Michelle Calcote King | Jan. 26, 2015 | INKsights Blog
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please…
Building Business Relationships Means Picking Up the Phone
Reputation Ink | Jan. 13, 2015 | INKsights Blog
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so…
