Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Stop wasting your money with HubSpot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Is your company guilty of these top blogging mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil on the shoulder of a…
A blog with stick figures has some of the most engaging marketing copy (and here’s why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Tales from the flip side: What judging the ADDYs taught me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American…
![[Free Download] Crimes Against Content: The content marketing & PR party game](https://www.rep-ink.com/wp-content/uploads/2015/12/Santas-sht-list.png)
[Free Download] Crimes Against Content: The content marketing & PR party game
Reputation Ink | Dec. 16, 2015 | INKsights Blog
If you know Rep Ink, you know we do it up big with our annual…
What Elf on the Shelf can teach us about content shelf life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with Elf on the Shelf: I…
Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth…
Go big with your tone & get right swipes from the right prospects
Heather Kingry | Nov. 12, 2015 | INKsights Blog
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable….
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Think you’re a thought leader? It’s not enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase…
Why your content is now your brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising…
Near a microphone? Be careful with your words
Reputation Ink | Apr. 9, 2015 | INKsights Blog
In the past few weeks, there have been numerous examples of people speaking within range…
