Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
What Elf on the Shelf Can Teach Us About Content Shelf Life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with Elf on the Shelf: I was babysitting a pair of…
Don’t Give Up on Newswires Just Yet: The Role They Can Play in Your Press Release Strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got…
How to Create Content to Fuel a Zombie’s Appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Simple is Better: How Plain Language Benefits Your Content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month…
Inbound Marketing and Inbound Sales: The New Peanut Butter ‘n’ Jelly
Michelle Calcote King | Oct. 16, 2015 | INKsights Blog
If you read our blog regularly or follow Rep Ink on social media, you know…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all of these Christmas and Black…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic…
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In…
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of…
How to Market and Grow a Professional Services Business
Michelle Calcote King | Jun. 8, 2015 | INKsights Blog
7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No matter how much game you…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising…
