Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Inbound Marketing and Inbound Sales: the new peanut butter ‘n’ jelly
Michelle Calcote King | Oct. 16, 2015 | Inksights
If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went…
Christmas in July: Go time for corporate holiday card ideas
Heather Kingry | Jul. 30, 2015 | Inksights
Not to sound like Scrooge, but I really hate all of these Christmas and Black…
6 reasons you need an internal social media policy
Reputation Ink | Jul. 21, 2015 | Inksights
Last month, I was invited to speak at the College Sports Information Directors of America…
9 reasons your content marketing isn’t working
Michelle Calcote King | Jul. 20, 2015 | Inksights
More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses…
Content curation: How to collect and share what readers want
Heather Kingry | Jun. 19, 2015 | Inksights
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of…
How to market and grow a professional services business
Michelle Calcote King | Jun. 8, 2015 | Inksights
7 lessons I learned in my first four years of business (and a few extra…
What every company ought to know about social media
Reputation Ink | Jun. 2, 2015 | Inksights
Lessons from Copyblogger CEO and Founder Brian Clark No matter how much game you think you have, your relationships…
Why your content is now your brand
Michelle Calcote King | May. 5, 2015 | Inksights
I’ll admit it. Before I started my own marketing firm, I worked in other advertising…
Google update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | Inksights
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal….
Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world
Michelle Calcote King | Mar. 24, 2015 | Inksights
How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention…
Publicity stunts can be bold – just don’t let them backfire
Reputation Ink | Mar. 18, 2015 | Inksights
For years, PR and marketing stunts have been doing what they are designed to do…
3 ways to manage content overload (as a reader)
Reputation Ink | Mar. 17, 2015 | Inksights
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the…
