Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
![Why AEC firms need content marketing [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/02/WHY-AEC-FIRMS-NEED-CONTENT-MARKETING_FINAL.png)
Why AEC firms need content marketing [infographic]
Reputation Ink | Feb. 28, 2017 | INKsights Blog
In the world of architecture, engineering and construction (AEC), getting leads isn’t as simple as an a flashy sign near…
Why the most successful AEC firms combine online and offline marketing
Steven Gallo | Feb. 23, 2017 | INKsights Blog
I’ve said it before, and I’ll say it again: The internet has changed the game…
AEC firms: Why 2017 is the year to kick your content marketing into high gear
Steven Gallo | Feb. 21, 2017 | INKsights Blog
Alright, we’re more than a month into this brave new world we’re calling 2017. So…
![Manufacturing marketing: It’s time for a winning blueprint [e-book]](https://www.rep-ink.com/wp-content/uploads/2017/02/Building-Buyer-Personas-2.png)
Manufacturing marketing: It’s time for a winning blueprint [e-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re…
Robo-content: What humans face in a world run by machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy They help us find…
What is influencer marketing? (And why B2B companies should care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless…
#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference
Steven Gallo | Nov. 15, 2016 | INKsights Blog
It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed,…
4 AEC industry lessons from HubSpot’s INBOUND conference
Michelle Calcote King | Nov. 14, 2016 | INKsights Blog
Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump…
Sales Stories 101: Crafting an effective narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story? What about a good sales…
7 tools to make any content writer drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and of itself, let alone when…
What to include in the perfect press release
Reputation Ink | Jul. 28, 2016 | INKsights Blog
A field trip through the 7 key elements of a great release As a kid…
#FamousMelaniaQuotes: How to avoid plagiarism in your marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked…
