Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
4 AEC Industry Lessons From Hubspot’s INBOUND Conference
Michelle Calcote King | Nov. 14, 2016 | INKsights Blog
Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump impersonation bits). The day before…
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | INKsights Blog
How to survive HubSpot’s annual conference if you’ve never been…
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story?…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and of itself, let alone when…
What to Include in the Perfect Press Release
Reputation Ink | Jul. 28, 2016 | INKsights Blog
A field trip through the 7 key elements of a…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
Lead Gen vs. Demand Gen: Stop Generating Confusion
Heather Kingry | Apr. 12, 2016 | INKsights Blog
There’s nothing worse than getting someone’s name wrong. And depending…
Taking B2B by Storm: An Intro to Account-based Marketing
Reputation Ink | Mar. 30, 2016 | INKsights Blog
Hey there. You’re probably reading this because you: a) like reading everything I write b) think lightning is BA c)…
A Blog With Stick Figures Has Some of the Most Engaging Marketing Copy (and Here’s Why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Content Marketing Strategy: Do SEO Keywords Matter Anymore?
Michelle Calcote King | Mar. 2, 2016 | INKsights Blog
Remember when keyword stuffing rose to popularity? A rash of…
