Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Lead gen vs. demand gen: Stop generating confusion
Heather Kingry | Apr. 12, 2016 | Inksights
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That…
Taking B2B by storm: An intro to account-based marketing
Reputation Ink | Mar. 30, 2016 | Inksights
Hey there. You’re probably reading this because you: a) like reading everything I write b)…
A blog with stick figures has some of the most engaging marketing copy (and here’s why)
Reputation Ink | Mar. 10, 2016 | Inksights
Content marketing strategy: do SEO keywords matter anymore?
Michelle Calcote King | Mar. 2, 2016 | Inksights
Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization…
Tales from the flip side: What judging the ADDYs taught me
Heather Kingry | Feb. 29, 2016 | Inksights
Oscars weekend I had the pleasure (and honor) of serving as a judge for the…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | Inksights
It’s no secret there are (literally) millions of potential prospects just waiting to be found…
8 imminent content marketing trends you can’t ignore in 2016
Reputation Ink | Jan. 14, 2016 | Inksights
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but…
Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience
Reputation Ink | Jan. 8, 2016 | Inksights
One evening about a year ago, I found myself trying on glasses frames for about…
What Elf on the Shelf can teach us about content shelf life
Reputation Ink | Dec. 14, 2015 | Inksights
What’s in an elf? I remember my first encounter with Elf on the Shelf: I…
Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy
Reputation Ink | Dec. 4, 2015 | Inksights
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth…
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | Inksights
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Simple is Better: How plain language benefits your content
Reputation Ink | Nov. 2, 2015 | Inksights
OK, so I’m pretty new to content marketing. As of this week, I’ve got a…
