Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025 | Inksights
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | Inksights
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking…
Building stronger AEC partnerships through collaborative marketing
Reputation Ink | Feb. 28, 2025 | Inksights
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re…
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | Inksights
I’m sharing some trends I believe any professional services firm or B2B company should consider…
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | Inksights
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament…
Maximizing visibility and impact: how to effectively promote your AEC firm’s projects
Reputation Ink | Jul. 9, 2024 | Inksights
Effectively showcasing your architecture, engineering, and construction firm’s projects is essential.
How to build your speaking strategy before this year’s conference season
Reputation Ink | Mar. 26, 2024 | Inksights
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to…
Touting your award wins: how to stay in compliance with legal marketing ethics rules
Ashton Nichols | Dec. 22, 2023 | Inksights
If you subscribe to our newsletter, then you know that we already bring you the…
Going for gold: how to build a reputation as an AEC industry safety leader
Reputation Ink | Dec. 21, 2023 | Inksights
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Shutting the revolving door: how AEC firms can leverage marketing for employee retention
Reputation Ink | Nov. 28, 2023 | Inksights
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A…
How law firms can speak with one voice through a comprehensive messaging strategy
Reputation Ink | Nov. 28, 2023 | Inksights
Law firms are known for the diverse minds and unique perspectives they bring to the…
