Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The hidden costs of cutting your legal marketing budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters Legal Executive Institute blog. It’s the classic chicken-and-egg problem: You…
Differentiate your law firm marketing with personality and a unique voice
Reputation Ink | May. 22, 2019 | INKsights Blog
What does your law firm’s marketing content say? Does it have a voice? Is anyone…
Law firm diversity: How to showcase your efforts (and not be fake)
Reputation Ink | May. 7, 2019 | INKsights Blog
The issue of diversity in the modern law firm is a hot issue right now,…
The top 9 media mistakes lawyers make
Reputation Ink | Feb. 12, 2019 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and…
![8 common mistakes lawyers make on their blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 common mistakes lawyers make on their blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
(This post has been updated from our original 2014 post.) The legal industry has…
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research shows that the cost to…
Legal marketing: How one law firm’s blog has attracted new clients and generated business
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps…
3 simple ways law firms can promote litigation wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client…
How to become a legal public relations star: Be like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon for lawyers and other professional…
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State…
Thought leadership vs. lead generation: Why legal blogging needs a strategic update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a…
Law firm marketing: are ads and ‘paid profiles’ in legal directories worth it?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law firm clients about rankings, directories,…
