Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Law firm communications and COVID-19: What’s next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion last week, hosted by three Florida Legal Marketing Association (LMA)…
How lawyers should network during the coronavirus crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and…
How law firms should communicate about coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a good place to be right…
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and it more than likely has a local edition of the…
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law….
Legal marketing ethics: How specific can a law firm get with targeted social media advertising?
Reputation Ink | Feb. 10, 2020 | INKsights Blog
Law firm advertising and social media. These two subjects are complicated enough on their own,…
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms…
How to comply with attorney advertising ethics rules (without going crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm, with offices in six states….
Four 2020 legal marketing trends we’re watching
Michelle Calcote King | Jan. 7, 2020 | INKsights Blog
It’s hard to fathom that it’s 2020. Where the heck did a decade go? I…
Boo! Five scary pitfalls to avoid during law firm marketing budget season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at her desk. Everyone else went…
From blah to ah-ha! How to write law firm case studies that win new business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and…
13 blogs legal marketers should follow
Reputation Ink | Jul. 2, 2019 | INKsights Blog
I love a good Stephen King book — and not just because I’m into spooky…
