Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused on improving engagement for company…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine…
The Best Lawyers in America: Law firm submissions 101
Shelby Gambrell | Oct. 29, 2021 | INKsights Blog
Best Lawyers is recognized as being one of the oldest and most respected peer-reviewed publications in the legal profession.
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s…
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over a year ago thanks to…
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess…
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and…
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in…
5 considerations for law firms speaking out on the #blacklivesmatter movement
Michelle Calcote King | Jun. 3, 2020 | INKsights Blog
“Believe in something. Even if it means sacrificing everything.” Nike’s update to its famous “Just do it” tagline is now…
6 ways lawyers can use downtime to build for the future
Michelle Calcote King | May. 21, 2020 | INKsights Blog
While much has been written about how to network and build business during the coronavirus…
Publish, Like, Share, Repeat: Best practices for legal social media accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their social media posts. From drafting…
