Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The do’s and don’ts of lawyer cross-marketing during PR opportunities
Sofia Millar | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about…
What legal marketers should know about Google’s ‘helpful content’ algorithm update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and…
What to do when a thought leader leaves your law firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But…
Why editorial calendars are a legal PR crystal ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what they’re covering next.” How often…
Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a key media outlet. While working…
The legal tech professional’s guide to legal tech podcasts
Reputation Ink | Nov. 4, 2022 | INKsights Blog
As any legal tech professional knows, staying abreast of the latest developments is critical to be competitive in an ever-changing…
A legal tech professional’s guide to the media you must know: The bloggers and media outlets
Reputation Ink | Sep. 30, 2022 | INKsights Blog
Securing coverage in trusted media outlets will help build your case before notoriously selective lawyers…
Legal public relations: How to get covered by The Wall Street Journal
Reputation Ink | Aug. 23, 2022 | INKsights Blog
Getting featured or quoted in The Wall Street Journal can be a major coup for…
Law360: Law firm submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your…
How to edit your law firm’s Wikipedia page: 3 golden rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like…
