Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
May law firm rankings, lists, awards and PR opportunities
Shelby Gambrell | May. 14, 2024 | INKsights Blog
It’s hard to believe Q2 is halfway over. Well, kinda hard to believe. If your firm is anything like our…
Social media video matters: why and how to do it at your law firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your…
April law firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Apr. 15, 2024 | INKsights Blog
Happy Earth Month! One of the best ways to recycle your firm’s greatest hits into…
March law firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Mar. 13, 2024 | INKsights Blog
Mid-March can be a time when luck is top of mind. And while we love a found penny and the…
February 2024 law firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your attorneys want recognition, And we want that for…
Touting your award wins: how to stay in compliance with legal marketing ethics rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that we already bring you the…
How law firms can speak with one voice through a comprehensive messaging strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that…
The ultimate law firm marketer holiday gift guide: 2023 edition
Michelle Calcote King | Oct. 24, 2023 | INKsights Blog
‘Twas the night before holiday vacation, and all through the law firm, not a body…
How to grow your law practice with a podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
How law firms can utilize Mansfield certification to drive diversity and inclusion initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a…
Chambers and Partners: Law firm submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners 101 blog post. Does the…
8 reasons law firms should work with a specialist legal marketing & PR agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs a little extra help, or…
