Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question —…
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due…
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong…
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While…
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Kevin Aschenbrenner | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for…
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two…
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law…
The Power Shift: What Legal Marketers Can Learn From the 2024 Election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for…
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on…
