Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking…
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…
Attorney bios are a business development tool. Here’s how to use them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on a law firm’s website, used…
October law firm rankings, lists, awards and PR opportunities
Raychel Lean | Oct. 15, 2024 | INKsights Blog
Here are the legal PR deadlines we don’t want you to have nightmares about during…
September law firm rankings, lists, awards and PR opportunities
Raychel Lean | Sep. 17, 2024 | INKsights Blog
Here are the legal PR opportunities on our watch list this month.
August law firm rankings, lists, awards and PR opportunities
Raychel Lean | Aug. 12, 2024 | INKsights Blog
Here are the legal PR opportunities that are in full bloom this month.
July law firm rankings, lists, awards and PR opportunities
Raychel Lean | Jul. 10, 2024 | INKsights Blog
Here are the legal PR opportunities on our radar this month.
How to best utilize the Chambers and Partners USA portal for your firm
Ashton Nichols | Jul. 10, 2024 | INKsights Blog
Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and…
June law firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Jun. 13, 2024 | INKsights Blog
And now, let’s look at the top legal opportunities we’re keeping our eyes on this…
Interacting with reporters at conferences: a guide for legal and AEC professionals
Raychel Lean | Jun. 5, 2024 | INKsights Blog
At conferences, expos and other industry events, the sea of email and phone pitches temporarily…
