Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Want to spice up your social media videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | Inksights
When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How?…
Near a microphone? Be careful with your words
Reputation Ink | Apr. 9, 2015 | Inksights
In the past few weeks, there have been numerous examples of people speaking within range…
Google update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | Inksights
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal….
Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world
Michelle Calcote King | Mar. 24, 2015 | Inksights
How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention…
Publicity stunts can be bold – just don’t let them backfire
Reputation Ink | Mar. 18, 2015 | Inksights
For years, PR and marketing stunts have been doing what they are designed to do…
3 ways to manage content overload (as a reader)
Reputation Ink | Mar. 17, 2015 | Inksights
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the…
Buy me dinner first: How to nurture leads without coming on too strong
Heather Kingry | Mar. 12, 2015 | Inksights
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s…
Change the game in your career by becoming a visible expert
Reputation Ink | Mar. 11, 2015 | Inksights
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by…
‘Unfinished Business’ content marketing memes
Reputation Ink | Mar. 6, 2015 | Inksights
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson,…
![Grammar Etiquette 101 [infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [infographic]
Reputation Ink | Mar. 4, 2015 | Inksights
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day….
Why every blog needs an editorial calendar
Reputation Ink | Feb. 25, 2015 | Inksights
Many of the clients we work with understand the benefits of having a blog. Most,…
Inbound marketing strategy: Where to focus in 2015
Heather Kingry | Feb. 19, 2015 | Inksights
As inbound marketing gains in popularity, some companies are playing catch up, while others are…
