Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
![[Free Download] Crimes Against Content: The content marketing & PR party game](https://www.rep-ink.com/wp-content/uploads/2015/12/Santas-sht-list.png)
[Free Download] Crimes Against Content: The content marketing & PR party game
Reputation Ink | Dec. 16, 2015 | Inksights
If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we…
What Elf on the Shelf can teach us about content shelf life
Reputation Ink | Dec. 14, 2015 | Inksights
What’s in an elf? I remember my first encounter with Elf on the Shelf: I…
Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy
Reputation Ink | Dec. 4, 2015 | Inksights
Recently, Reputation Ink has been distributing client press releases left and right, and it got…
Go big with your tone & get right swipes from the right prospects
Heather Kingry | Nov. 12, 2015 | Inksights
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to…
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | Inksights
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Simple is Better: How plain language benefits your content
Reputation Ink | Nov. 2, 2015 | Inksights
OK, so I’m pretty new to content marketing. As of this week, I’ve got a…
How to spin social media into your content spiderweb
Reputation Ink | Oct. 22, 2015 | Inksights
Leveraging your platforms for engagement AND content promotion Regardless of its substance, I’m unwilling to commit to a podcast or…
Inbound Marketing and Inbound Sales: the new peanut butter ‘n’ jelly
Michelle Calcote King | Oct. 16, 2015 | Inksights
If you read our blog regularly or follow Rep Ink on social media, you know…
Want better content? Grow a pair and get vulnerable
Heather Kingry | Oct. 9, 2015 | Inksights
Great speakers make you feel like their message is pointed directly at you. Having had…
RAMP up your brand with curiosity
Reputation Ink | Oct. 1, 2015 | Inksights
It may have killed the cat, but it could save your brand INBOUND track star I started my new agency…
Showcasing Your Shortcomings: How transparency makes your marketing stronger
Reputation Ink | Sep. 24, 2015 | Inksights
Don’t just mention your weaknesses, lead with them Round two of the Republican Party debates…
Why #GIRLBOSS interview missed the mark (and the message)
Reputation Ink | Sep. 17, 2015 | Inksights
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs…
