Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Stop wasting your money with HubSpot
Heather Kingry | Jun. 21, 2016 | Inksights
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Behind the Screens: A glimpse inside our content marketing process
Michelle Calcote King | Jun. 1, 2016 | Inksights
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago…
3 ways the Jacksonville Sheriff builds bridges with social media
Shelby Gambrell | May. 5, 2016 | Inksights
We’ve all done it. Dinner is simmering on the stove and, hey, I have a…
Is your company guilty of these top blogging mistakes?
Reputation Ink | Apr. 21, 2016 | Inksights
A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation…
Lead gen vs. demand gen: Stop generating confusion
Heather Kingry | Apr. 12, 2016 | Inksights
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs,…
Taking B2B by storm: An intro to account-based marketing
Reputation Ink | Mar. 30, 2016 | Inksights
Hey there. You’re probably reading this because you: a) like reading everything I write b)…
A blog with stick figures has some of the most engaging marketing copy (and here’s why)
Reputation Ink | Mar. 10, 2016 | Inksights
Content marketing strategy: do SEO keywords matter anymore?
Michelle Calcote King | Mar. 2, 2016 | Inksights
Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with…
Tales from the flip side: What judging the ADDYs taught me
Heather Kingry | Feb. 29, 2016 | Inksights
Oscars weekend I had the pleasure (and honor) of serving as a judge for the…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | Inksights
It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard…
8 imminent content marketing trends you can’t ignore in 2016
Reputation Ink | Jan. 14, 2016 | Inksights
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be…
Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience
Reputation Ink | Jan. 8, 2016 | Inksights
One evening about a year ago, I found myself trying on glasses frames for about…
