Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
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Manufacturing marketing: It’s time for a winning blueprint [e-book]
Heather Kingry | Feb. 9, 2017 | Inksights
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re…
Robo-content: What humans face in a world run by machines
Reputation Ink | Jan. 17, 2017 | Inksights
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy They help us find…
What is influencer marketing? (And why B2B companies should care)
Steven Gallo | Jan. 6, 2017 | Inksights
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless…
B2B and video: A match made in ROI heaven
Shelby Gambrell | Dec. 16, 2016 | Inksights
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be king, but video has taken…
#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference
Steven Gallo | Nov. 15, 2016 | Inksights
It was a whirlwind of a week for the Reputation Ink team, and no, unlike…
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | Inksights
How to survive HubSpot’s annual conference if you’ve never been This year’s HubSpot INBOUND…
Sales Stories 101: Crafting an effective narrative
Steven Gallo | Oct. 13, 2016 | Inksights
When was the last time you told a good story? What about a good sales story? A compelling narrative can…
Rep Ink on Screen: 3 lessons for creating video from scratch
Shelby Gambrell | Oct. 7, 2016 | Inksights
Everyone goes into content marketing and PR for the same reason — the fame. The…
7 tools to make any content writer drool
Reputation Ink | Aug. 11, 2016 | Inksights
The first of our Content Marketing Roundup series Content creation is a beast in and…
What to include in the perfect press release
Reputation Ink | Jul. 28, 2016 | Inksights
A field trip through the 7 key elements of a great release As a kid in grade school, the words…
What B2B marketers must know about SEO: the basics
Shelby Gambrell | Jul. 27, 2016 | Inksights
How to deliver content that Google (and your prospects) love Newsflash: Writing great content is…
#FamousMelaniaQuotes: How to avoid plagiarism in your marketing
Reputation Ink | Jul. 19, 2016 | Inksights
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked…
