Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | Inksights
If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink…
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | Inksights
Nowadays, the media is the news. With a president who calls the media “fake news”…
4 reasons marketers must shift toward a ‘knowledge extraction’ mindset
Michelle Calcote King | May. 2, 2018 | Inksights
Marketers… if you had to describe your most important role in one or two words,…
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | Inksights
We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We…
Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth
Michelle Calcote King | Apr. 17, 2018 | Inksights
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | Inksights
By now you understand the value of creating engaging content to grow your business. Content…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | Inksights
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | Inksights
By far, the number-one challenge we hear from prospects and clients when it comes to…
4 types of video B2B companies should be using in their marketing
Reputation Ink | Oct. 19, 2017 | Inksights
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its…
Content marketers: 7 ways to improve your subject-matter-expert interviews
Michelle Calcote King | Jul. 12, 2017 | Inksights
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll let you in on a…
3 newsroom lessons to improve your sales story
Reputation Ink | Apr. 21, 2017 | Inksights
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | Inksights
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
