Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
7 decisions to make before beginning a content project
Michelle Calcote King | Jun. 6, 2019 | Inksights
Content projects — such as website updates and new bios, practice group descriptions, case studies and project descriptions — may…
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | Inksights
Want the good news or the bad news first? Let’s go with the good news:…
What B2B marketers can learn from my Instagram-famous dancing friend
Michelle Calcote King | Apr. 17, 2019 | Inksights
Last month, I was sitting backstage at The Ellen DeGeneres Show as my good friend…
Lessons from the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | Inksights
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try…
How a former journalist can take your PR strategy to the next level
Reputation Ink | Apr. 2, 2019 | Inksights
Let’s not sugarcoat it: Journalists and public relations professionals don’t always get along. But, both…
What’s old is new again: Why earned media is rising in importance
Reputation Ink | Mar. 19, 2019 | Inksights
As digital media companies like BuzzFeed, Vox and Vice have recently lost web traffic and…
![6 ways to get the most from your public relations agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 ways to get the most from your public relations agency [updated]
Michelle Calcote King | Mar. 5, 2019 | Inksights
If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that…
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | Inksights
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing…
How to get your employees to share your content (and why it’s so important)
Michelle Calcote King | Feb. 5, 2019 | Inksights
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and…
6 questions to ask before you hire a professional content writer
Michelle Calcote King | Jan. 21, 2019 | Inksights
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create…
We boosted email click-through rate by 60 percent with this one simple tweak
Reputation Ink | Jan. 8, 2019 | Inksights
Email remains one of the most reliable and consistent vehicles for B2B marketers today. In…
Marketers: It’s time to push back on your bosses’ bad ideas
Michelle Calcote King | Nov. 20, 2018 | Inksights
“Behind every bad idea is an executive who asked for it.” I can feel all…
