Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | Inksights
If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | Inksights
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | Inksights
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | Inksights
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their…
Attending virtual conferences: How to get value from a socially distanced event
Shelby Gambrell | Oct. 27, 2020 | Inksights
While attending a conference used to mean skiving off work for a few days to…
What to do when there’s no news: 7 proactive PR tips for law firms
Kevin Aschenbrenner | Sep. 4, 2020 | Inksights
We always tell our law firm clients that it’s important to have sustained legal PR…
Who does what in the newsroom? A guide to media roles
Reputation Ink | Jul. 13, 2020 | Inksights
Pitching to the right person at a media outlet can make the difference between having your company make the front…
How much should you spend on marketing during a recession? Here’s what the research says
Michelle Calcote King | Apr. 13, 2020 | Inksights
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with…
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | Inksights
Name any major metropolitan area in the United States and it more than likely has…
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | Inksights
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to…
Spread the cheer! How to do holiday marketing the right way for B2B and professional services
Michelle Calcote King | Nov. 20, 2019 | Inksights
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love —…
What to do when the media gets it wrong
Michelle Calcote King | Jul. 17, 2019 | Inksights
You carefully craft a press release. You go through rounds of internal edits and approvals….
