Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Growth hacking: what established companies can learn from startups
Heather Kingry | Jun. 19, 2014 | Inksights
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost…
Beyond the press release: 5 tactics to add to your PR toolbox
Reputation Ink | Jun. 17, 2014 | Inksights
It’s one of the most overused sentences in the communications industry: “Let’s do a press…
That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more
Michelle Calcote King | Jun. 13, 2014 | Inksights
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our…
Even an introvert can learn to create conversation
Reputation Ink | Jun. 12, 2014 | Inksights
Some people are blessed with the gift of gab. If you’re not one of those people who can walk into…
Death to lorem ipsum: why content must come first in website design
Michelle Calcote King | Jun. 10, 2014 | Inksights
As website content writers and strategists, we’ve been involved in many projects that go like…
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | Inksights
Google’s social media and sharing platform, Google+, has been around for over two years now….
Writing press releases: 7 tips to improve your copy
Reputation Ink | Jun. 3, 2014 | Inksights
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought of writing copy that eventually…
Attract the right customers with well-written personas
Heather Kingry | May. 29, 2014 | Inksights
Personas, or customer profiles based on real data, have been around for a while….
What you need to know about LinkedIn Publisher
Reputation Ink | May. 22, 2014 | Inksights
In February of this year, LinkedIn opened its platform to long-form publishing through a program…
What is native advertising anyway?
Michelle Calcote King | May. 20, 2014 | Inksights
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media…
SEO tips for the human search engine
Heather Kingry | May. 15, 2014 | Inksights
You’ve got to hand it to Google. Those geniuses know more and more readers…
5 tips to increase your news release pick-up
Reputation Ink | May. 13, 2014 | Inksights
“Why don’t my news releases get picked up?” Just about every PR consultant has heard…
