Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Word economy: not just good writing—good marketing
Michelle Calcote King | Aug. 26, 2014 | Inksights
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says…
That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | Inksights
Happy Friday! Here’s what you may have missed this week in marketing, public relations and…
They’re just not that into you: why journalists aren’t covering your press releases
Reputation Ink | Aug. 21, 2014 | Inksights
You take the time to write a compelling press release with a great email subject…
Still using newswires as part of your public relations strategy? It’s time to reconsider that
Michelle Calcote King | Aug. 19, 2014 | Inksights
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire…
That’s a Wrap! Capitalizing on Shark Week, PR mistakes surrounding the death of Robin Williams, the growing pay gap between public relations and journalism and why women are taking over PR
Reputation Ink | Aug. 15, 2014 | Inksights
If you haven’t gotten your Shark Week fix, it’s time to act fast. Shark Week…
Blog checklist: content marketing tips for staying on point
Heather Kingry | Aug. 14, 2014 | Inksights
Let’s face it. Even the most well thought out strategy still requires a lot of…
This isn’t your mama’s public relations anymore
Michelle Calcote King | Aug. 12, 2014 | Inksights
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout…
That’s a Wrap! Google’s autocomplete headache, PR firms freeze out climate change skeptics, John Oliver skewers native advertising, Nine West steps in it, B&B’s bad bridal policy
Reputation Ink | Aug. 8, 2014 | Inksights
As wild weather bombards parts of the nation, it’s time for Reputation Ink’s round-up of…
The best social media marketing and professional development tool you’re not using
Reputation Ink | Aug. 7, 2014 | Inksights
Even if you think you understand how to use social media for professional development, you…
That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources
Michelle Calcote King | Aug. 1, 2014 | Inksights
Thank goodness it’s Friday! We’ve had an exciting week here at Reputation Ink and are about to have even more…
Content marketing and the plain language movement: what you need to know
Michelle Calcote King | Jul. 31, 2014 | Inksights
In 1970, Citibank set in motion a series of events that eventually gave birth to…
Corporate website redesign: 7 tips for starting off right
Heather Kingry | Jul. 29, 2014 | Inksights
Redesigning a large corporate or law firm website is no simple task. Between multiple department…
