Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The content shock is coming: what to do about it
Michelle Calcote King | Nov. 13, 2014 | Inksights
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog…
From customer retention to customer delight in 6 steps
Heather Kingry | Oct. 23, 2014 | Inksights
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding…
#INBOUND14 takeaways, part 2: listen, empathize, connect
Heather Kingry | Oct. 9, 2014 | Inksights
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing…
Marketers and sales execs: stop annoying, start nurturing
Michelle Calcote King | Oct. 2, 2014 | Inksights
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just…
That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love
Heather Kingry | Sep. 26, 2014 | Inksights
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week…
Inspiration from #INBOUND14: HubSpot’s content marketing conference
Heather Kingry | Sep. 25, 2014 | Inksights
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston…
That’s a Wrap! Surge soda returns, Urban Outfitters’ latest fail, how women are helping the NFL and Zumba’s first commercial
Reputation Ink | Sep. 19, 2014 | Inksights
It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into…
Marketing automation: what it is and why you need it
Michelle Calcote King | Sep. 18, 2014 | Inksights
Virtually every industry on the planet is being revolutionized by technology, and marketing is no…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | Inksights
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
That’s a Wrap! The celebrity photo hack, espnW’s sexist fumble, Starbucks’ PSL rises to social stardom and CVS tosses tobacco
Reputation Ink | Sep. 5, 2014 | Inksights
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to welcome the weekend. Though it…
That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real
Heather Kingry | Aug. 29, 2014 | Inksights
We did it! Before stepping out for a long weekend full of football, BBQ and…
Email marketing tips: 5 moves for improving effectiveness
Heather Kingry | Aug. 28, 2014 | Inksights
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft…
