Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
2 simple Gmail hacks for the efficient communications professional
Reputation Ink | Feb. 17, 2015 | Inksights
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes…
Marketing automation is not a strategy (and it’s useless without content)
Michelle Calcote King | Jan. 26, 2015 | Inksights
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please…
Building business relationships means picking up the phone
Reputation Ink | Jan. 13, 2015 | Inksights
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so…
Want employees to learn and grow? Let them blog
Michelle Calcote King | Jan. 9, 2015 | Inksights
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big…
We’re hiring: how to get the gig
Reputation Ink | Jan. 6, 2015 | Inksights
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll…
Yes, it’s that New Year’s post: one look back, two steps ahead
Michelle Calcote King | Jan. 5, 2015 | Inksights
2014 was a big year for Reputation Ink. As many of us do at this…
Happy Holidays!
Reputation Ink | Dec. 19, 2014 | Inksights
Regift this: 6 tips to boost content sharing
Heather Kingry | Dec. 18, 2014 | Inksights
Outside of marketing, a regift would be considered a great insult to the recipient. In…
Social media stocking stuffer: tips for managing your company accounts
Reputation Ink | Dec. 16, 2014 | Inksights
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s…
Converting website visitors into customers—the content marketing conversion process explained
Michelle Calcote King | Dec. 12, 2014 | Inksights
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their…
Want better marketing? Start by retaining your agency
Heather Kingry | Dec. 4, 2014 | Inksights
Many companies struggle with determining whether it makes sense to secure a monthly retainer with…
How to choose a web firm: get (and love) what you pay for
Heather Kingry | Nov. 20, 2014 | Inksights
It won’t take much convincing to make the case that your corporate website is one…
