Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025 | Inksights
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | Inksights
I’m sharing some trends I believe any professional services firm or B2B company should consider…
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | Inksights
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament…
Navigating the AI revolution: What you need to know if your marketing agency uses AI
Michelle Calcote King | Sep. 30, 2024 | Inksights
How much more efficient and effective does AI actually make marketing agencies?
These 12 AI tools can help professional services firms create thought leadership content
Raychel Lean | Aug. 28, 2024 | Inksights
Here are 12 AI tools that can support the creation of thought leadership content and…
How to prepare for a broadcast interview (even when you’re dreading it)
Kathryn Bracho | Jul. 26, 2024 | Inksights
How to make that dreaded on-cam interview easier for yourself.
How to build your speaking strategy before this year’s conference season
Reputation Ink | Mar. 26, 2024 | Inksights
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | Inksights
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects….
It’s in the (camera) bag: creating an in-house video program
Sofia Millar | Jan. 29, 2024 | Inksights
Using video in your marketing strategy stacks the odds in your favor — and research…
Do’s and don’ts of podcast interviews
Reputation Ink | Sep. 14, 2023 | Inksights
I love a good podcast. The ones that make me feel like the host and guest are standing in the…
Media exclusives: how and when to use them
Reputation Ink | Jun. 29, 2023 | Inksights
When I was working at a television station, the first question the news director would…
How to leverage your next event sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | Inksights
Sponsoring an event — whether an event discussion, seminar or workshop — is a great…
