Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing skills and now you think you’re ready to rock your…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and…
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late…
A Q&A With Cosential: The CRM Made Especially for AEC
Reputation Ink | Mar. 30, 2017 | INKsights Blog
Our team recently had the pleasure of mingling with movers and shakers in the architecture, engineering and construction (AEC)…
How to Address Your AEC Prospects’ Sales Objections With Great Content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now…
9 Ways AEC Firms Are Missing the Mark With Content Marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B…
Why Your AEC Firm’s Business Development Team Should Be Using Your Content (and 5 Ways to Do It)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you…
![Why AEC Firms Need Content Marketing [Infographic]](https://www.rep-ink.com/wp-content/uploads/2017/02/WHY-AEC-FIRMS-NEED-CONTENT-MARKETING_FINAL.png)
Why AEC Firms Need Content Marketing [Infographic]
Reputation Ink | Feb. 28, 2017 | INKsights Blog
In the world of architecture, engineering and construction (AEC), getting…
Why the Most Successful AEC Firms Combine Online and Offline Marketing
Steven Gallo | Feb. 23, 2017 | INKsights Blog
I’ve said it before, and I’ll say it again: The…
AEC Firms: Why 2017 is the Year to Kick Your Content Marketing Into High Gear
Steven Gallo | Feb. 21, 2017 | INKsights Blog
Alright, we’re more than a month into this brave new world we’re calling 2017. So how are those resolutions coming?…
4 AEC Industry Lessons From Hubspot’s INBOUND Conference
Michelle Calcote King | Nov. 14, 2016 | INKsights Blog
Friday morning I was listening to Alec Baldwin live (yes,…
