Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging…
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But…
![8 Common Mistakes Lawyers Make on Their Blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to…
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have…
![Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]](https://www.rep-ink.com/wp-content/uploads/2018/06/Jimerson-Cobb.png)
Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner…
3 PR Takeaways From Cision’s 2018 ‘Global State of the Media’ Report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of…
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role…
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my…
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to…
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late…
3 Simple Ways Law Firms Can Promote Litigation Wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can…
