The 5 As of an effective public apology
Recently, we talked about that bane of celebrities and major corporations alike – the public apology – and gave a few examples of some memorable apology train wrecks. As those examples attest, far from quelling a PR crisis, a poorly worded apology can add fuel to the media fire and send the crisis spiraling out of control.
Now that we’ve discussed some of the common mistakes public entities make in their media mea culpas, let’s review the key components of an effective public apology. Given how often public figures need to issue these types of statements, it’s surprising that more celebrities and companies fail to do the following:
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