With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that your online presence isn’t meant to be a soapbox. It’s a two-way connection. Street cred and social proof aren’t built on self-promotional blog posts and tweets alone. So how can you go beyond your product […]

When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I thought he was crazy. I didn’t have time to sit around reading people’s tweets about what they had for lunch, and no one I knew was even on Twitter to follow me. How was tweeting […]

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