Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you put them together. Unlike radio ads and the Yellow Pages of yesteryear, today’s social media platforms allow marketers to appeal to users in a more targeted and personal way than ever before. But how much […]

Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch to get us to spend, spend, spend. The holiday fervor seems to start earlier every year, too (I swear I saw toy Santas alongside the American flags in one store this past July 4th).  This […]

*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at her desk. Everyone else went home hours ago. It’s deathly silent, aside from the echoing sound of her keystrokes as she sets up tomorrow’s social media posts on Buffer. She’s just about done. She can go home after a long […]

This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of representative matters and deals that look like this: Represented leading international retailer and several of its officers and directors in securities class action and shareholder derivative suits. Represented an investment fund in connection with a […]

Note: This post was first published on the Thomson Reuters Legal Executive Institute blog.  It’s the classic chicken-and-egg problem: You don’t have money to invest in marketing, but you need marketing to grow. And while there are plenty of studies clearly demonstrating a direct link between law firms’ marketing investment and financial growth, many firms […]

Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is anywhere from five to 25 times the cost to retain an existing client. Yet many law firms focus the majority of their marketing efforts on client acquisition — not client retention. Here’s more research if […]

Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change. Knowledge extraction is basically that — extracting knowledge from your subject-matter […]

We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We would do content marketing, but we can never find the time — we’re too busy focused on billable work.” I get it. Content marketing takes time. It’s the reason I have a viable business, after […]

Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to know what works to get the attention of general counsel (GC)? Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles vendita piscina gonfiabile con scivolo […]

While law firms are prolific content generators, very few firms have a documented content marketing strategy.  According to Greentarget’s 2017 State of Digital & Content Marketing Survey, 96% of in-house counsel say that there is content overload, while 81% of law firm marketers plan to produce more. And a measly 26% of law firm marketers say […]