Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one). It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its […]
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot coffee. But we may be unique in our affinity for keeping tabs on the best legal rankings in the game and sharing that information with our clients. In the past, we’ve chatted in depth about […]
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot of rough out there, Super Lawyers is a diamond we recommend clients consider.
This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here to read the first part of the series. By now, you’ve got a solid understanding of LinkedIn’s picky algorithm and you’re laying the groundwork for a robust employee advocacy plan. But if you want to […]
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers who are looking to establish themselves as thought leaders and build their brands.
Best Lawyers is recognized as being one of the oldest and most respected peer-reviewed publications in the legal profession.
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of […]
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” There’s a lot of truth behind this quote: it can be difficult to know where you should invest your marketing dollars. Should you invest […]
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in my car and giving myself a pep talk. “This is a party. Go inside and enjoy it. This is a party. Go inside and enjoy it,” I repeated over and over again to myself. While […]
While much has been written about how to network and build business during the coronavirus pandemic, a lot of the advice has focused on short-term activities and gains. And while the recommendations are solid (as marketing and biz dev are critical during a downturn), a basic principle of marketing cannot be ignored: Marketing and business […]