While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers who are looking to establish themselves as thought leaders and build their brands.
Best Lawyers is recognized as being one of the oldest and most respected peer-reviewed publications in the legal profession.
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of […]
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” There’s a lot of truth behind this quote: it can be difficult to know where you should invest your marketing dollars. Should you invest […]
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in my car and giving myself a pep talk. “This is a party. Go inside and enjoy it. This is a party. Go inside and enjoy it,” I repeated over and over again to myself. While […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
While much has been written about how to network and build business during the coronavirus pandemic, a lot of the advice has focused on short-term activities and gains. And while the recommendations are solid (as marketing and biz dev are critical during a downturn), a basic principle of marketing cannot be ignored: Marketing and business […]
Reputation Ink works with a lot of clients on their social media posts. From drafting to advising, we are always happy to get social. In our experience, a lot of law firms are weary of spending potentially billable hours on managing social accounts. How important is social media really when it comes to your law […]
Name any major metropolitan area in the United States and it more than likely has a local edition of the American City Business Journals. Birmingham, Alabama is no exception. The Birmingham Business Journal keeps local entrepreneurs and professionals up to date on the trends and issues that affect their bottom line. While not every Business […]
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to source for information on the legal industry as a whole, as well as specific practices with newsletters published under the Bloomberg Industry Group banner. Rebekah Mintzer is a Deputy Team Leader with Bloomberg Law. For […]