Developing your marketing strategy: why an ‘all-of-the-above’ approach is more important than ever

July 15, 2014
Reputation Ink INKsights Developing your marketing strategy why an all-of-the-above strategy is more important than ever

Don’t put all your marketing eggs in one basket

Remember when traditional marketing was dead?

It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut it.

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Growth hacking: what established companies can learn from startups

June 19, 2014

Growth hacking, growing taller than dinosaur

As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost daily. Following the successes of startups like Pinterest and Twitter, today’s savvy (or just plain broke) marketers are turning to growth hacking instead of traditional marketing techniques.

Growth hacking is defined as using conventional and unconventional tactics to grow a user base startup-style. Some examples you may be familiar with include Twitter’s “Who to Follow” prompter and Dropbox’s rewarding more storage space to users who invited friends to use the platform.

But these tactics aren’t just for startups. They’re actually the new MO of marketing. And at the core, they’re all about knowing who your customers are, where they reside on the web and what motivates them.

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SEO tips for the human search engine

May 15, 2014


magic eight ball, conversational search

You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak. And with the launch of Hummingbird last summer, they’re making sure we all give more attention to context and less to keyword-crammed text.

What better way to keep the context behind the keywords conversational than to allow voice-commanded search? Much like Siri on your iPhone, you can ask questions directly in Google Chrome, simply start by saying “OK Google.” 

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