Image via @KSUSportNetwork

It’s been a tough week for Michigan—and some would say deservedly so after the decision to put quarterback Shane Morris back in Saturday’s game after a head injury. The Wolverines landed in our “miss” column twice this week, although the miscommunication they had with partner Coca-Cola pales in comparison to the debate over how Morris’ head injury was treated.

Before we get to the misses, however, there were some positive marketing and public relations highlights around college football in Week 5. Here they are…

THE HITS

AT&T’s #Techgating

AT&T has taken its NCAA Corporate Champion partnership to new activation levels with #techgating. What is #techgating? AT&T defines it as: “Where tech meets the tailgate to create a better game day.” You can even win a trip to the 2015 College Football Playoff National Championship by tweeting your tip, video or trick with the hashtag #techgating.