6 mistakes you’re making trying to sell college sports sponsorships

May 26, 2015

College Sports Fans - Who are they- (1)

Last month, I was honored to be on a panel at the Football Bowl Association’s annual convention about bowl sponsorships. As part of my research prior to the convention, I got in touch with over a dozen current and former bowl sponsors to ask them about their experiences, and I heard about the good, the bad and the downright ugly. 

These sponsors came from a range of industries and were involved with bowls scattered across the United States. But, they all had some common complaints about their sponsorship experiences. As it turns out, the folks I sat with on the panel identified many of the same issues.

Although the panel was specifically about bowl sponsorships, I’d be willing to bet these are common issues across the sports sponsorship landscape. The good news is that knowing the problem is the first step to solving it!

Here are the top six mistakes you’re making when you attempt to retain or add a sponsor for your college sports property:

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College football marketing and public relations: Week 8 hits and misses

October 21, 2014

CFB continues to stand and deliver, keeping it interesting more than halfway through the season. From couch-burning to superheros to tear-jerkers, we’ve got the college footballgood, the bad and the ugly for Week 8. We’ll fire away with the good stuff, first:


Michigan State players get boost from “Batman” Ben Affleck  

Actor Ben Affleck is in the midst of filming “Batman vs. Superman” in East Lansing and took his superhero training to the Michigan State football weight room. After Affleck finished pumping some iron, MSU coach Mark Dantonio asked him to come pump up his Spartans players for their upcoming game against Indiana. (Pretty cool, Coach.)

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