Professional B2B content marketing writers: Why you need ‘em and how to find ‘em

November 10, 2017

Professional B2B content marketing writers: Why you need ‘em and how to find ‘em

By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the time to do it. Producing content is time consuming.

Behind every blog post, white paper, hüpfburg mit rutsche kaufen e-book, case study, infographic and video are countless hours of research, interviewing, organizing, writing and editing for accuracy, word choice, clarity, voice and flow.

At the same time, many in complex B2B industries (like law, manufacturing, technology, architecture, engineering and construction) believe that their businesses are too complex and niche for non-technical professionals (such as writers) to grasp and translate into compelling, digestible content.

“We have to do it ourselves” is something I’ve heard time and time again.

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User-generated content marketing: How your employees can contribute video with their smartphone

November 2, 2017

EMPLOYEE-GENERATED VIDEO

You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team of videographers at your disposal: your employees. And they already have access to a high-powered video camera in their purse or pocket: their smartphone.

After all, the best camera is the one you have with you.

So why should you care about employee-generated video content? Glad you asked.

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4 types of video B2B companies should be using in their marketing

October 19, 2017

4 types of video for B2B marketing

It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its marketing efforts. If not, what are you waiting for? The majority of internet users today watch videos every single day. Not only that, but companies that use video marketing grow their revenue 49% faster than those that don’t.

Strategically produced videos can:

  • Educate your audience
  • Showcase your successes
  • Differentiate your brand
  • Drive viewers to action

But what kinds of video should you focus aufblasbare wasserrutschen kaufen on? Let’s examine four types of video you should start leveraging to grow your business.

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Stop wasting your money with HubSpot

June 21, 2016

4 ways you’re flushing money on your marketing automation software by not being strategic.

Stop wasting your money with HubSpot

Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and dry as you’d hope. (And it can’t be found in a pretty infographic or price comparison chart.)

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A blog with stick figures has some of the most engaging marketing copy (and here’s why)

March 10, 2016

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Tales from the flip side: What judging the ADDYs taught me

February 29, 2016

what judging the Addys taught me-2

Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American Advertising Awards (ADDYs) competition. As someone who has entered creative work into the ADDYs in multiple districts throughout the course of my career, including our first-ever entry here at Rep Ink, it was eye-opening to be on the other side of the table.

And since I can’t say anything specific about the work or the winners (who will be announced later in March), here are a few things I wanted to share about the experience:

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The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

February 18, 2016

The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has to offer. Not only do social media channels inherently support the inbound strategy — creating and promoting informative, non-salesy content to engage consumers and convert prospects — but now they’re beginning to offer ways to track progress. Thanks to innovative new tools, social media is becoming more than just a convenient way to reach a massive audience, but a prime platform for strategic content marketing.

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