Knowledge Center
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo....
Using Design to Achieve Business Goals: An Architecture, Engineering and Construction Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is...
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an...
Raychel Lean Writes: “Biz Development Tip Of The Month: Leverage Your Atty Bio”
Raychel Lean | Mar. 24, 2025 | Newsroom
Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client...
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking...
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on a law firm’s website, used...
October Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Oct. 15, 2024 | INKsights Blog
Here are the legal PR deadlines we don’t want you to have nightmares about during spooky season.
September Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Sep. 17, 2024 | INKsights Blog
Here are the legal PR opportunities on our watch list this month.
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation of thought leadership content and...
August Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Aug. 12, 2024 | INKsights Blog
Here are the legal PR opportunities that are in full bloom this month.
July Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Jul. 10, 2024 | INKsights Blog
Here are the legal PR opportunities on our radar this month.
Interacting With Reporters at Conferences: A Guide for Legal and AEC Professionals
Raychel Lean | Jun. 5, 2024 | INKsights Blog
At conferences, expos and other industry events, the sea of email and phone pitches temporarily...