Reputation Ink welcomes Jennifer Powell as an account manager to strengthen its growing team.
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the same ingredients, but it’s just not the same as when Mom makes it. That love, familiarity and tradition can’t be replicated, no matter how skilled the chef. The professional world works much the same way. […]
For the third consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a B2B public relations and thought leadership marketing agency, has been named to the Lawdragon Global 100 Leaders in Legal Strategy & Consulting list. The 2025 Lawdragon Global 100 list, now celebrating its 11th year as an industry standard for legal strategy excellence, recognizes […]
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his experience to help firms nurture authentic relationships — and knock cold outreach down from the […]
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo. There comes a time in every growing law firm’s life when the attorney or staff member who moonlights as the “marketing person” starts to feel — how should I put this? — less sane than […]
The American Advertising Federation (AAF) has awarded Reputation Ink a Gold ADDY and the prestigious Best of Show honor in the print category for Superior Construction’s 2023 Annual Report. “Creating an annual report that honors a 100-year legacy while simultaneously positioning Superior Construction for its future required a delicate balance,” said Michelle Calcote King, principal and president […]
Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based commercial law firm with a range of clients, from ultra-high-net-worth individuals and investors to some of the nation’s leading public and private companies. The firm has extensive experience in a variety of industries including finance, healthcare, hospitality, real estate, manufacturing, […]
“We didn’t want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community.” In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for […]
Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms, has added strategic communicator Grace Edgin as an account coordinator for its Architecture, Engineering, and Construction (AEC) team. Edgin graduated with honors from the University of Texas at El Paso with a Bachelor of Arts in Media Advertising. Originally beginning her academic […]
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm’s inaugural maternity policy, advocating for flexible work arrangements and building authentic relationships with […]