This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try to attend the conference every year, as it’s one of the best networking and educational opportunities in the legal marketing profession. While I couldn’t attend every session (I’m good, but I ain’t that good), I […]
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun party, doesn’t it?). To put it in a way your CEO will understand, if your B2B company is not engaging in email marketing — including email newsletters, drip campaigns, lead nurturing emails, prospecting and promotional […]
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and white papers. You’ve then shared the content on your company’s social media accounts, sent it to industry influencers, promoted it on your email newsletter, sent out a press release and more. Now, wouldn’t it be fantastic if all of your […]
“Behind every bad idea is an executive who asked for it.” I can feel all the marketers internally shouting “YAAAASSSSS.” I hear you, friend, I hear you. The above quote — from a recent MarketingProfs webinar by Michael Brenner (best-selling author of The Content Formula and CEO of Marketing Insider Group) — made me stop […]
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is anywhere from five to 25 times the cost to retain an existing client. Yet many law firms focus the majority of their marketing efforts on client acquisition — not client retention. Here’s more research if […]
Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change. Knowledge extraction is basically that — extracting knowledge from your subject-matter […]
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to know what works to get the attention of general counsel (GC)? Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles vendita piscina gonfiabile con scivolo […]
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form. High-profile cases require proactive media relations Sometimes, litigation is high-profile and requires a proactive, ongoing effort to manage the public narrative as […]
By now you understand the value of creating engaging content to grow your business. Content marketing works (ask our clients!), but there’s a caveat: Your content doesn’t do you much good if no one sees it. A crucial component of your content marketing strategy is promotion and distribution. Publishing a post to your blog or […]
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State of Digital & Content Marketing Survey, 96% of in-house counsel say that there is content overload, while 81% of law firm marketers plan to produce more. And a measly 26% of law firm marketers say […]