Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience

January 8, 2016

Make Your Mark with Storymaking

One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the coolest thing; I’d certainly never heard of anything like it. And as a college gonfiabili student with no discernible income, being able to try on glasses at home for free was pretty damn great, even if I wasn’t looking for glasses in the first place.

Victor and I tried on all five pairs he ordered and explored dozens of other designs on the Warby Parker website. I had to wonder: what was the reason behind such an awesome try-on offer? Their company story is fascinating. It began when the founders’ frustration with crazy-expensive glasses finally boiled over. They wanted to make sight—a basic necessity—more readily accessible to those in need of glasses. And so they did.

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Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

Don't Give Up On Newswires

Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is scivolo gonfiabile for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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Inbound Marketing and Inbound Sales: the new peanut butter ‘n’ jelly

October 16, 2015

If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went to HubSpot’s annual INBOUND conference in Boston last month. The conference is the largest event dedicated to the art of inbound marketing (often also called content marketing, although that’s subject to lots of debate). Whatever term you prefer, this is the practice of creating quality content that attracts people to your company rather than the old outbound “interruption” method of cold calling, advertising, buying email lists and praying for leads and sales.

So, why, over and over again, did I keep hearing about sales?

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RAMP up your brand with curiosity

October 1, 2015

It may have killed the cat, but it could save your brand

RAMP up your brand with curiosity

INBOUND track star

I started my new agency life with the largest gathering of marketing professionals at HubSpot’s INBOUND conference. INBOUND was an incredible pre-first-day-of-new-agency-job training experience. Between riding in Ubers around Boston and sitting through Amy Schumer’s comedy act together, I got acclimated to my new team pretty quickly.

Other than learning my PR for sprinting to the next popular session (coming in hot at 6:03.23), my favorite part of INBOUND was learning from the kings and queens of marketing themselves. King marketer Rohit Bhargava particularly stood out to me.

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Showcasing Your Shortcomings: How transparency makes your marketing stronger

September 24, 2015

Don’t just mention your weaknesses, lead with them

Showcasing Your Shortcomings: how transparency makes your marketing stronger

Round two of the Republican Party debates ensued last week, meaning the run to the 2016 presidential election is well under way. If you carved out a few hours of your life to listen to it, I commend you, I really do.

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Because you probably found it more like a poorly put-together reality TV show than an official political debate.

Amazingly enough, the debates do offer some beneficial material for content marketers – a lesson on exactly what NOT to do.

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Why #GIRLBOSS interview missed the mark (and the message)

September 17, 2015

INKsights from #INBOUND15

Why #GIRLBOSS interview missed the mark (and the message)

Writing. Strategizing. Creating. Pumpkin spiced lattes (finally).

As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates me. It’s something I’ve loved about walking into the doors of Reputation Ink every day.

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Are you helping or hurting your marketing content?

August 19, 2015

summer jam series (1)
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing firm, it was no surprise that I needed to sharpen my writing skills and fine-tune my technique. If you’re in need of some improvement (let’s be honest, everyone has room to improve), there are a number of resources available online to help hone your skills.

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Think you’re a thought leader? It’s not enough.

July 1, 2015

Why you need to integrate challenger marketing into your content marketing strategy to inspire action

Think you’re a thought leader? It’s not enough.

“Thought leader” is a phrase that’s beginning to spark more ew than awe.

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How to market and grow a professional services business

June 8, 2015

7 lessons I learned in my first four years of business (and a few extra tips)

How toLast week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown to include over 20 clients (including many large, global corporations), six full-time employees, several freelance writers we have established relationships with, and a group of specialist agency partners we collaborate with for technical and creative support.

We have more growth ahead of us, but I’m incredibly proud of what we’ve accomplished so far. I thought I would mark our anniversary by sharing what I’ve learned about marketing and growing a professional services business over the past four years.

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6 mistakes you’re making trying to sell college sports sponsorships

May 26, 2015

College Sports Fans - Who are they- (1)

Last month, I was honored to be on a panel at the Football Bowl Association’s annual convention about bowl sponsorships. As part of my research prior to the convention, I got in touch with over a dozen current and former bowl sponsors to ask them about their experiences, and I heard about the good, the bad and the downright ugly. 

These sponsors came from a range of industries and were involved with bowls scattered across the United States. But, they all had some common complaints about their sponsorship experiences. As it turns out, the folks I sat with on the panel identified many of the same issues.

Although the panel was specifically about bowl sponsorships, I’d be willing to bet these are common issues across the sports sponsorship landscape. The good news is that knowing the problem is the first step to solving it!

Here are the top six mistakes you’re making when you attempt to retain or add a sponsor for your college sports property:

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